App Privacy details configuration

Apple now requires you to disclose user data that your app is collecting, and the purpose of this collection. You will need to provide these information when submitting a new app or and app update starting December 8th, 2020.

Since the SDK collects some user data, you MUST declare in addition to the data collected by your app!

You can retrieve the data collected by the SDK directly using the Xcode Privacy Report or manually by reading the documentation below.

Table of contents

  1. Xcode Privacy Report
  2. Data usage summary
  3. iTunes Connect configuration
    1. Step 1: get started with App Privacy
    2. Step 2: enable data collection
    3. Step 3: configure the type of user data
    4. Step 4: configure the purposes for each user data
    5. Step 5: publish the Data Usage Summary

Xcode Privacy Report

Starting with Xcode 15, it is possible to generate a privacy report of your app. This privacy report can be useful to fill the privacy form in iTunes Connect when submitting your app.

To generate a privacy report, build & archive your app, then right click the newly created build and choose Generate Privacy Report.

The privacy report will automatically includes collected data & usage purposes of the Equativ Display SDK if you are using the SDK version 7.23.0 or above.

Data usage summary

This section summarize all data collected and processed by the Equativ Display SDK. You can use it to fill iTunes Connect privacy page.

You can find the definition of all the data and purpose in Apple documentation.

Data type Status Data usage purposes
Location
Precise Location optional
(only necessary if automaticLocationDetectionAllowed is enabled)
  • Third-Party Advertising
Coarse Location REQUIRED
  • Third-Party Advertising
  • Analytics
Identifiers
Device ID REQUIRED
  • Third-Party Advertising
Usage data
Advertising Data REQUIRED
  • Third-Party Advertising
Diagnostics
Other Diagnostic Data REQUIRED
  • Analytics

The table below indicates which of these data are used for tracking and are linked to the user.

Data type Linked to user Used for tracking
Location
Precise Location yes yes
Coarse Location yes yes
Identifiers
Device ID yes yes
Usage data
Advertising Data yes yes
Usage data
Diagnostics yes no

If you need more details on how to use iTunes Connect privacy page, check the iTunes Connect configuration section.

iTunes Connect configuration

This is a detailed guide on how to configure the privacy page of your app in iTunes Connect when using the Equativ Display SDK.

The following information are only valid for the Equativ Display SDK: you will also need to answer these questions for all your others third-party SDKs.

Step 1: get started with App Privacy

Locate the App Privacy page in iTunes Connect for your app, then click on Getting Started.

Step 2: enable data collection

When asked if your app or third-party SDK collect any user data, answer Yes, we collect user data from this app.

Step 3: configure the type of user data

When prompted with a list of user data collected, select at least:

  • Coarse Location
  • Device ID
  • Advertising Data
  • Other Diagnostic Data

You should also select Precise Location if automaticLocationDetectionAllowed is enabled in your app.

Step 4: configure the purposes for each user data

You will have to configure purposes for each data selected in the previous step.

Precise Location setup (if applicable)

Click on Set up Precise Location.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third-Party Advertising.

On the next screen, choose Yes, precise location data collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use precise location data for tracking puposes.

 

Coarse Location setup

Click on Set up Coarse Location.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third-Party Advertising and Analystics.

On the next screen, choose Yes, coarse location data collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use coarse location data for tracking puposes.

 

Device Identifier setup

Click on Set up Device Identifier.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third-Party Advertising and Analystics.

On the next screen, choose Yes, device identifier data collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use device identifier data for tracking puposes.

 

Advertising Data setup

Click on Set up Advertising Data.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Third-Party Advertising and Analystics.

On the next screen, choose Yes, advertising data collected from this app is linked to the user’s identity.

On the next screen, choose Yes, we use advertising data for tracking puposes.

 

Other Diagnostic Data setup

Click on Set up Other Diagnostic Data.

You will first be prompted with a screen asking you the purpose of this data collection. Choose Analystics.

On the next screen, choose Yes, other diagnostic data collected from this app is linked to the user’s identity.

On the next screen, choose No, we do not use advertising data for tracking puposes.

Step 5: publish the Data Usage Summary

You can now publish your data usage summary using the Publish button on the top right of the page.


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Page last modified: Dec 2 2024.