Integrate Equativ Display SDK as an In-App Bidding partner on Android

Table of contents

  1. Overview
  2. In-App Bidding APIs
    1. The SASBiddingManager class
    2. The SASBiddingManager.BiddingManagerListener interface
    3. The SASBiddingAdResponse model
  3. How to integrate Equativ Display SDK as bidder in your application
    1. Banner format
    2. Interstitial format

Overview

Go to the general In-App Bidding article to have more information.

In-App Bidding APIs

The SASBiddingManager class

The SASBiddingManager object is in charge of making the In-app Bidding calls to Equativ SSP and returning ads with their corresponding price.

The SASBiddingManager constructor requires 4 parameters, as described below:

/**
 * @param context The current application context.
 * @param adPlacement The SASAdPlacement to use for this In-App Bidding ad call.
 * @param formatType The ad format type to use for this In-App Bidding ad call.
 * @param currency The currency to use for this In-App Bidding ad call.
 */
constructor(
    context: Context,
    adPlacement: SASAdPlacement,
    formatType: SASBiddingAdFormatType,
    currency: SASBiddingCurrency,
)

Once the SASBiddingManager object is created, you can request an ad simply by calling the loadAd method.

The outcome of the bidding call will be handled by the set BiddingManagerListener as described below.

The SASBiddingManager.BiddingManagerListener interface

The BiddingManagerListener is the interface that must be implemented by objects responsible for handling the outcome of bidding ad calls.

In case of a failing bidding call, the BiddingManagerListener instance will call the onBiddingManagerAdFailedToLoad(e: SASException) method, passing the SASException object representing the reason of the failure.

In case of successful bidding call, the BiddingManagerListener instance will call the onBiddingManagerAdLoaded(biddingAdResponse: SASBiddingAdResponse) method, passing the SASBiddingAdResponse object representing the bid from Equativ platform. You will find more information about it in the section below.

The SASBiddingAdResponse model

The SASBiddingAdResponse is a model representing a bid that contains the ad content to be displayed, along with its price, its format type and the placement it was delivered on.

To compare this bid with bids from other partners, you will use the price property, which is an instance of SASBiddingAdPrice model, representing the CPM of the received ad. For more details about the SASBiddingAdPrice model, please refer to the API documentation.

How to integrate Equativ Display SDK as bidder in your application

Banner format

1. SASBannerView integration

You will find more information about Equativ Display SDK Banner integration here.

2. Implementation of BiddingManagerListener

As seen previously, the BiddingManagerListener object will handle the outcome of the SASBiddingManager call.

If the call is successful, you will integrate the received SASBiddingAdResponse object in your competition. If this ad wins the competition according to your criteria, you will display the ad using the loadAd(biddingAdResponse: SASBiddingAdResponse) method of the SASBannerView class using the received SASBiddingAdResponse instance as parameter.

You can not call the loadAd method more than once with the same SASBiddingAdResponse instance. After the first call, the SASBiddingAdResponse will be marked as ‘consumed’ and will not be displayable anymore.

Implementation example:

val biddingManagerListener = SASBiddingManager.BiddingManagerListener : object {
    override fun onBiddingManagerAdFailedToLoad(e: SASException) {
        // Equativ did not return any bidding ad, proceed with your competition process
    }

    override fun onBiddingManagerAdLoaded(biddingAdResponse: SASBiddingAdResponse) {
        // Retrieve the bidding ad price
        val biddingAdPrice = biddingAdResponse.price

        // Perform the bidding competition using biddingAdPrice.cpm and biddingAdPrice.currency properties.
        // Here, we assume Equativ wins the competition

        // Load the SASBiddingAdResponse in a previously instantiated SASBannerView
        bannerView.loadAd(biddingAdResponse)
    }
}
3. SASBiddingManager instantiation and bidding call

Instantiate your SASBiddingManager like so:

// Create the ad placement
val adPlacement = SASAdPlacement(123, 456, 789) // Replace with your own ad placement

// Create the bidding manager object
val biddingManager = SASBiddingManager(context, adPlacement, SASBiddingAdFormatType.BANNER, SASBiddingCurrency.EUR)

// Set previously created listener
biddingManager.biddingManagerListener = biddingManagerListener

// Perform the bidding call
biddingManager.loadAd()

Interstitial format

1. SASInterstitialManager integration

You will find more information about Equativ Display SDK Interstitial integration here.

2. Implementation of BiddingManagerListener

As seen previously, the BiddingManagerListener object will handle the outcome of the SASBiddingManager call.

If the call is successful, you will integrate the received SASBiddingAdResponse object in your competition. If this ad wins the competition according to your criteria, you will display the ad by using the right constructor constructor(activity: Activty, biddingAdResponse: SASBiddingAdResponse) of the SASInterstitialManager class using the received SASBiddingAdResponse instance as parameter.

You can not call the loadAd method on the SASInterstitialManager once the show method was successfully called. Indeed, once the interstitial ad was displayed, the SASBiddingAdResponse associated with the SASInterstitialManager will be marked as ‘consumed’ and can not be either loaded or shown again.

Implementation example:

val biddingManagerListener = SASBiddingManager.BiddingManagerListener : object {
    override fun onBiddingManagerAdFailedToLoad(e: SASException) {
        // Equativ did not return any bidding ad, proceed with your competition process
    }

    override fun onBiddingManagerAdLoaded(biddingAdResponse: SASBiddingAdResponse) {
        // Retrieve the bidding ad price
        val biddingAdPrice = biddingAdResponse.price

        // Perform the bidding competition using biddingAdPrice.cpm and biddingAdPrice.currency properties.
        // Here, we assume Equativ wins the competition

        // Create a new SASInterstitialManager with the received bidding ad response
        val interstitialManager = SASInterstitialManager(context, biddingAdResponse)

        // Set interstitial manager listener
        interstitialManager.interstitialManagerListener = interstitialManagerListener

        // Load the interstitial. The interstitialListener onInterstitialAdLoaded() method will be called
        // once the interstitial is ready to be shown. You can then call the show() method from there on.
        interstitialManager.loadAd()
    }
}
3. SASBiddingManager instantiation and bidding call

Instantiate your SASBiddingManager like so:

// Create the ad placement
val adPlacement = SASAdPlacement(123, 456, 789) // Replace with your own ad placement

// Create the bidding manager object
val biddingManager = SASBiddingManager(context, adPlacement, SASBiddingAdFormatType.INTERSTITIAL, SASBiddingCurrency.EUR)

// Set previously created listener
biddingManager.biddingManagerListener = biddingManagerListener

// Perform the bidding call
biddingManager.loadAd()

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Page last modified: Jan 2 2025.