Compatibility and support
Here you will find information about Equativ Display SDK features, compatibility and technology support.
Table of contents
- Supported platforms
- Features
- Creative support
- MRAID support
- Open Measurement SDK support
- Outstream video support
Supported platforms
Equativ Display SDK is supported on the following platforms.
Plaform | Version |
---|---|
iOS | iOS 13.0 or higher |
Android | Android 6 (API level 23) or higher |
Features
Here is the list of supported features.
Feature | Supported | Additional Information |
---|---|---|
Ad formats | ||
Banner | ||
Interstitial | ||
Rewarded Video | We are not planning to integrate this feature in the Equativ Display SDK8. If this feature is critical for your operational usage or advertising monetization, please reach out to your contact at Equativ. | |
Native Ad | Integration of this feature is underway | |
MRAID | ||
MRAID 2.0 support | Some MRAID 2.0 feature might not be supported, check the MRAID support section for more information | |
MRAID 3.0 support | ||
Outstream Video | ||
Direct native video (mp4, webm, …) | Supported formats per platform in the Creative Support section. | |
VAST & VPAID video support | More info in the Outstream Video features section. | |
VAST compliant video events tracking | ||
MRC Viewable Ad Impression tracking | ||
Video Go-to-vertical | ||
Mediation | ||
Open mediation as primary SDK | ||
Mediation as secondary SDK | ||
In-App Bidding | ||
In-App Bidding as bidder | Integration of this feature is underway. | |
In-App Bidding as primary | We are not planning to integrate this feature in the Equativ Display SDK8. If this feature is critical for your operational usage or advertising monetization, please reach out to your contact at Equativ. | |
Parallax | ||
Parallax | ||
Viewability & event tracking | ||
MRC Viewable Ad Impression tracking | ||
IAB Open Measurement SDK support | See Viewability page. | |
User Privacy | ||
Global Privacy Platform (GPP) | See Privacy laws compliancy page. | |
GDPR compliant (using TCF v2) | ||
CCPA compliant | ||
Targeting | ||
Custom keywords | ||
User location | Automatic use of user location if permission is granted to the application and if automatic location is manually enabled on the SASConfiguration object. |
Creative support
Here is the list of supported creative files per format type.
Creative Type | Banner Format | Interstitial Format | |||||
---|---|---|---|---|---|---|---|
Image (1) | |||||||
JPEG | |||||||
PNG | |||||||
GIF | |||||||
Rich Media | |||||||
HTML5 | |||||||
MRAID (2) | |||||||
Media Files (3) | |||||||
MP4 | |||||||
WebM (4) | |||||||
HLS | |||||||
VPAID (5) |
(2) Check MRAID support section for more info
(3) Video rendering uses native platfom component, except for VPAID (Video HTML5 tag)
(4) Only on Android platform
(5) Check Video features section for more info
MRAID support
The Equativ Display SDK supports MRAID 3.0.
Here is the list of the main supported features:
Feature | Supported | Additional Information |
---|---|---|
Expand | ||
Resize | An call to mraid.resize() will be ignored starting with the SDK 8.0 | |
Close | ||
Unload | ||
URL Open | URLs will be opened as post click modals | |
Custom close button | The SDK close button will always be displayed in top right position | |
Viewability events |
For more information about the MRAID implementation, check the dedicated MRAID Creatives page.
Open Measurement SDK support
The Equativ Display SDK 8.3 embeds the IAB Open Measurement SDK with OMID API version
It therefore supports Open Measurement third-party verification tags included in your ads.
Here is the list of supported formats.
Banner ad format
Creative Type | Supported | Additional Information | ||
---|---|---|---|---|
Standard | HTML5 | |||
MRAID | ||||
Video | HTML5 Video | |||
VPAID 2.0 | VAST 3.0 | Through VAST 3.0 extensions (*) | ||
VAST 4.2 | Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback |
|||
Native video | Uploaded media file | |||
VAST 3.0 | Through VAST 3.0 extensions (*) | |||
VAST 4.2 | Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback |
Interstitial ad format
Creative Type | Supported | Additional Information | ||
---|---|---|---|---|
Standard | HTML5 | |||
MRAID | ||||
Video | HTML5 Video | |||
VPAID 2.0 | VAST 3.0 | Through VAST 3.0 extensions (*) | ||
VAST 4.2 | Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback |
|||
Native video | Uploaded media file | |||
VAST 3.0 | Through VAST 3.0 extensions (*) | |||
VAST 4.2 | Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback |
(*) Ads must be configured to traffic <Extension type="AdVerifications">
in their VAST as AdVerification tag is only available starting from VAST 4.1.
For example:
...
<Extensions>
<Extension type="AdVerifications">
<AdVerifications>
<Verification vendor="company.com-omid">
<JavaScriptResource>
<![CDATA[ https://company.com/omid.js ]]>
</JavaScriptResource>
<VerificationParameters>
<![CDATA[parameter1=value1¶meter2=value2¶meter3=value3]]>
</VerificationParameters>
</Verification>
</AdVerifications>
</Extension>
</Extensions>
...
Outstream video support
Features
Here is the list of supported features from the IAB Digital Video Suite.
Format | Supported |
---|---|
IAB Video Suite | |
VAST 2.0 | |
VAST 3.0 | |
VAST 4.2 | |
VPAID 2.0 | |
VAST Wrapper | |
VMAP | |
Video features | |
Linear ads | |
Non-linear ads | |
Audio ads | |
Skippable ads | |
Ad pods | |
Companions | |
Overlays | |
Icons | |
VAST tracking events | |
ViewableImpression |
Supported VAST 4.x macros
Smart Instream SDK supports the following IAB VAST 4.x macros.
Those Macros are supported in <VASTAdTagURI>
, <Tracking>
, <Impression>
VAST nodes
Macro | Supported | Description |
---|---|---|
[APIFRAMEWORKS] | List of frameworks supported by the player. Values are defined in the AdCOM 1.0 “API Frameworks” list. |
|
[OMIDPARTNER] | An identifier of the OM SDK integration. Please note: for SmartAdServer Instream SDKs it will be:<ul> Smartadserver1 for mobile device integration
-1 for OTT Video Context</ul> |
|
[VASTVERSIONS] | List of VAST versions supported by the player. Values are defined in the AdCOM 1.0 “Creative Subtypes” list. |
|
[CACHEBUSTING] | Random 8-digit integer. | |
[TIMESTAMP] | The date and time at which the URI using this macro is accessed. |
For additional information, please refer to the IAB VAST 4.x Macros Documentation