What’s new


Version 8.4.0

January, 2nd 2025

In-app bidding (as bidder)

The in-app bidding as bidder feature allows you to create a real-time competition between direct sales, Equativ RTB+ and third party ad networks just like header bidding does in a web environment.

You can get more information about this feature in the dedicated section of this documentation.

Digital Service Act (DSA) support

The SDK is capable to display creative informations (advertiser name, sponsor, targeting information, …) as required by the Digital Service Act in Europe.

If your app is distributed in Europe, you must integrate this version of the SDK as soon as possible. Note that you must configure the DSA integration using the new SASDigitalServiceActConfig class.

Please check Android’s getting started and iOS’ getting started) articles for more information about how to set up your DSA configuration.


Version 8.3.0

November 13th, 2024

Native ad

The SDK is now compatible with the native ad format. The native ad format rendering of the Equativ Display SDK is fully new compared to the SDK 7.x.

You can find more information in the dedicated articles:

Native ad in banner

The SASBannerView have been enhance and is now able to render native ad in it. You will find more information about it in the dedicated articles:

Android 15 (API 35) and edge-to-edge

Android Display SDK is now compatible with Android 15 (API 35) and edge-to-edge is now automatically handle.


Version 8.2.0

August 13th, 2024

Added support for mediation as Primary SDK

The SDK can now be integrated in a mediation waterfall as the primary SDK.

This release also comes with open-source adapters for:

  • Google Mobile Ads / AdMob
  • Ogury

You can also integrate new ad networks by developing custom mediation adapters.

You can find more information on how to add mediation in your app in the mediation as primary SDK page of this documentation.


Version 8.1.0

June 7th, 2024

Our banner format is enhanced with the implementation of our Parallax ad format. Moreover, the parallax format is compatible with video ad format, exclusively on the Display SDK 8. You will found more information in the dedicated parallax integration pages:

Customer feedbacks

A new Customer Feedback button is now present on all ad formats. This button provides an easy and explicit way to report any inappropriate or age-inappropriate ads served by Equativ.

Video Header Ad

Creation of a new video ad format. This new Video Header Ad ad format is a specific way to implement your SASBannerView. You will find more information about this new format in the dedicated article, and in the dedicated integration samples on GitHub, for both Android and iOS.

Mediation as secondary SDK

Alongside this Display SDK 8.1 release, we created mediation adapter to use the Equativ Display SDK 8.1+ through Google Mobile Ads and AppLovin MAX. You will find more information in the dedicated page.


Version 8.0.0

January 26th, 2024

First release of the overhaul of our Display SDK

For this first release, we main focused on the most used ad formats, which are banners and interstitials.

Migration guides

Both Android and iOS Equativ Display SDKs have been fully rewrited and redesigned. If you were already using the Equativ Display SDK v7.x, you will find more information about the changes in our migration guides:

Roadmap

If you are waiting for a specific feature or if you want to know what can be the features we are currently working on, please take a look to our public roadmap.


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Page last modified: Jan 2 2025.