Viewability Measurement

Table of contents

1. Open Measurement SDK support
2. MRC Viewability Standards

---

Open Measurement SDK support

The Equativ Display SDK 8.2 embeds the IAB Open Measurement SDK with OMID API version
It therefore supports Open Measurement third-party verification tags included in your ads.

Here is the list of supported formats.

Banner ad format

Creative Type			Supported	Additional Information
Standard	HTML5
	MRAID
Video	HTML5 Video
	VPAID 2.0	VAST 3.0		Through VAST 3.0 extensions (*)
		VAST 4.2		Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback
	Native video	Uploaded media file
		VAST 3.0		Through VAST 3.0 extensions (*)
		VAST 4.2		Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback

Interstitial ad format

Creative Type			Supported	Additional Information
Standard	HTML5
	MRAID
Video	HTML5 Video
	VPAID 2.0	VAST 3.0		Through VAST 3.0 extensions (*)
		VAST 4.2		Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback
	Native video	Uploaded media file
		VAST 3.0		Through VAST 3.0 extensions (*)
		VAST 4.2		Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions (*) only as a fallback

(*) Ads must be configured to traffic <Extension type="AdVerifications"> in their VAST as AdVerification tag is only available starting from VAST 4.1.

For example:

...
<Extensions>
    <Extension type="AdVerifications">
        <AdVerifications>
            <Verification vendor="company.com-omid">
                <JavaScriptResource>
                    <![CDATA[ https://company.com/omid.js ]]>
                </JavaScriptResource>
                <VerificationParameters>
                    <![CDATA[parameter1=value1&parameter2=value2&parameter3=value3]]>
                </VerificationParameters>
            </Verification>
        </AdVerifications>
    </Extension>
</Extensions>
...

MRC Viewability Standards

The Equativ Display SDK is also following MRC Viewability Standards and it’s capable of detecting and tracking viewability changes in those cases:

• Banner is present or not in the view hierarchy and visible
• Banner integrated in a scrollview
• Keyboard presence on top of a Banner
• Interstitial is shown
• App background / foreground states

We do not support the case where a view of the application is hidding the banner.