Viewability Measurement

  1. Open Measurement SDK support
  2. MRC Viewability Standards

Open Measurement SDK support

The Smart Display SDK 7.25 embeds the IAB Open Measurement SDK with OMID API version 1.4.12
It therefore supports Open Measurement third-party verification tags included in your ads.

Here is the list of supported formats.

Placement Type Creative Type Supported Additional Information
Banner Standard HTML5
MRAID
VideoHTML5 Video
VPAID 2.0 VAST 3.0 Through VAST 3.0 extensions*
VAST 4.2 Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions* only as a fallback
Native (Standard/360°)Uploaded media file
VAST 3.0 Through VAST 3.0 extensions*
VAST 4.2 Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions* only as a fallback
Parallax Due to the specificities of the Parallax format, the IAB Open Measurement SDK v1 cannot be applied.
Interstitial Standard HTML5
MRAID
VideoHTML5 Video
VPAID 2.0 VAST 3.0 Through VAST 3.0 extensions*
VAST 4.2 Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions* only as a fallback
Native (Standard/360°)Uploaded media file
VAST 3.0 Through VAST 3.0 extensions*
VAST 4.2 Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions* only as a fallback
Rewarded Video Video VPAID 2.0 VAST 3.0 Through VAST 3.0 extensions*
VAST 4.2 Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions* only as a fallback
Native (Standard/360°)Uploaded media file
VAST 3.0 Through VAST 3.0 extensions*
VAST 4.2 Through VAST 4.1 <AdVerifications> tag, VAST 3.0 extensions* only as a fallback
HTML5 End Card (Direct only)
Native Ad Native assets views

* Ads must be configured to traffic <Extension type="AdVerifications"> in their VAST as AdVerification tag is only available from VAST 4.1.

For example:


...
<Extensions>
	<Extension type="AdVerifications">
		<AdVerifications>
			<Verification vendor="company.com-omid">
				<JavaScriptResource>
					<![CDATA[ https://company.com/omid.js ]]>
				</JavaScriptResource>
				<VerificationParameters>
					<![CDATA[parameter1=value1&parameter2=value2&parameter3=value3]]>
				</VerificationParameters>
			</Verification>
		</AdVerifications>
	</Extension>
</Extensions>
...

MRC Viewability Standards

The Smart Display SDK is also following MRC Viewability Standards and it’s capable of detecting and tracking viewability changes in those cases:

  • Banner is present or not in the view hierarchy and visible
  • Banner integrated in a scrollview
  • Keyboard presence on top of a Banner
  • Interstitial is shown
  • App background / foreground states