Roadmap
As the Equativ Display SDK v8 is a total overhaul of the Smart Display SDK v7.x, all the features are not already implemented. You’ll find in this page the planned roadmap of the biggest features, and the estimated release versions.
Note
The roadmap is subject to change based on many factors.
In Focus Now
Native-ad
Implementation of the native-ad format.
Mediation (as secondary)
Creation of native-ad mediation adapter for AppLovin and Google Ad Manager, Equativ Display SDK as secondary SDK.
Mediation (as primary)
Creation of mediation adapters to send native-ad opportunities to 3rd party SDK.
Planned for later
In-app bidding (as bidder)
Creation of an in-app bidding adapter to call Equativ as a client-side header bidding partner.
Released in v8.2
Mediation (as primary)
Creation of mediation adapters to send banner ad opportunities to 3rd party SDK.
Mediation (as primary)
Creation of mediation adapters to send interstitial ad opportunities to 3rd party SDK.
Released in v8.1
Parallax
Implementation of the parallax format for the Banner format.
Video Header Ad
Video outstream format displayed on top and automatically shrinking when the user scrolls.
Parallax
Handling of Video creatives by the Parallax format. Exclusif support of SDK8.1+.
Customer feedback
Implementation of a customer feedback feature on every ad formats.
Interstitial
Add background color management.
Interstitial
Add blur background option for video creatives.
Mediation (as secondary)
Creation of mediation adapters for Google Ad Manager, Equativ Display SDK as secondary SDK.
Mediation (as secondary)
Creation of mediation adapters for AppLovin, Equativ Display SDK as secondary SDK.
Released in v8.0
Banner
Implementation of the Banner format.
Interstitial
Implementation of the Interstitial format.
MRAID 3.0
Handling of HTML5 and MRAID 3.0 creatives in both Banner and Interstitial formats.
Outstream
Handling of Video creatives in both Banner and Interstitial formats.
Outstream VPAID
Support of VPAID format for video ads.
Supply Chain Object
Handling of Supply Chain Object.
SDA / SDC
Handling of Seller Defined Audience and Seller Defined Content.
Take a look to the What’s new, the Android release notes or the iOS release notes for more information about the released features.